Creating beautifully printed flyers, brochures, or business cards doesn’t happen by chance, it involves selecting a design, and setting up the document just right. In the printing industry this involves setting the safe area, trim area, and in some cases … the bleed. Yes the bleed, but it’s not what you’re thinking.
These days it seems like just about everything is online. The Internet is certainly a great tool, allowing people from across the world to look up information, find companies and products, and get in touch with people just about anywhere. That being said, sometimes plain old fashioned printed paper is actually a more effective way to reach out to people.
You read the title right, letterpress printing is back! Letterpress printing was one of the earliest methods of printing invented and revolutionized the world. This printing method uses movable block types and ink to press images and letters onto paper. Basically, blocks are made with letters or other shapes on it and dipped into ink. Paper is then pressed onto the block.
Got an exhibition coming up? Are you looking to make a lasting impression? If so, you should consider some large format photos and other images to show off your great product or idea. Wondering what format printing is and why you should use it? Don't worry, we'll highlight the major points.
Designing content for print and for the web are two branches of graphic design that may appear similar at the outset. However on deeper inspection, obvious differences become apparent, and that’s why brilliant print designs may not be brilliant on the web and vice versa.
A flyer also referred to as a flier, leaflet or even a circular or a handbill represents a paper advertisement prepared for large scale circulation, and generally propagated through emails or display in public venues.
Flyers could have several connotations for people, depending on the business they are engaged in. For example, some may use it as a medium to send religious, social or political communication. Others promote a product or a service, and some are used even in the form of airborne distributing leaflets as a psychosomatic tool in times of war or conflict. Flyers have been successfully utilised for distribution in political rallies, or to advertise events, concerts, festivals or what have you. An advantage in using flyers is its low cost and its effective use as a mass communication or marketing tool akin to small posters, pamphlets or postcards.
Paper Colour is a London based printing company. We are recognised as a Total Print Solution Provider, as we provide a vast assortment of integrated products incorporating design, lithographic and digital printing. We have over ten years of experience in printing and have managed to achieve an impeccable reputation over this period. Quality is guaranteed when using our service and we are constantly investing in new and exciting areas of the printing industry. .