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Marketing with leaflets, flyers, brochures and booklets
The UK Print Industry News
A flyer also referred to as a flier, leaflet or even a circular or a handbill represents a paper advertisement prepared for large scale circulation, and generally propagated through emails or display in public venues.
Flyers could have several connotations for people, depending on the business they are engaged in. For example, some may use it as a medium to send religious, social or political communication. Others promote a product or a service, and some are used even in the form of airborne distributing leaflets as a psychosomatic tool in times of war or conflict. Flyers have been successfully utilised for distribution in political rallies, or to advertise events, concerts, festivals or what have you. An advantage in using flyers is its low cost and its effective use as a mass communication or marketing tool akin to small posters, pamphlets or postcards.
Paper Colour is a London based printing company. We are recognised as a Total Print Solution Provider, as we provide a vast assortment of integrated products incorporating design, lithographic and digital printing. We have over ten years of experience in printing and have managed to achieve an impeccable reputation over this period. Quality is guaranteed when using our service and we are constantly investing in new and exciting areas of the printing industry. .